How often do we stop to think about the origins of what we wear? Not just where and how a garment was made, but where the fabric came from, and the fibres before that? Do we care about the provenance of a button, or the lifecycle of a t-shirt?
Should we? Since launching in 2012, Ovna Ovich has been committed to creating environmentally and socially aware work with a story to tell. With Tread Softly, designer Marina Davis asks us to consider the sources and impact of our fashion choices – gently challenging an industry where sustainability and transparency are too often overlooked in favour of cheap labour, speed and profitability.
This commitment to considered design and low-impact production begins with the textiles themselves. Plant-based fibres feature extensively throughout the collection, Davis has also used deadstock fabrics – yardage leftover from largescale production, which would otherwise be scrapped or left sitting on a factory floor.
Lightweight yet ultra-warm knitted pieces are cut from wool yarn spun in Wellington from a 100% New Zealand merino & possum blend, while denim has been ethically sourced in India, where it is handwoven and naturally dyed with indigo.
The Ovna Ovich aesthetic is one that eschew trends in favour of quality, tactility and unexpected details, and this is evident throughout Tread Softly. Fine merino base layers and paredback separates act as building blocks for the collection, while seasonal pieces offer playfulness in proportion – think an oversized collar on a silk shirt, the voluminous, gathered hem of a wool crepe dress, or a multi-tiered sleeve on a sheer top.
A palette of versatile neutrals and tones of navy, ochre and indigo complement a collection that has been thoughtfully designed to work effortlessly with existing wardrobe pieces, and to offer solid cost-per-wear for seasons to come.
All pieces are designed and hand-sewn in New Zealand, using production techniques that minimise wastage.