OVNA OVICH is a collection of wearable short stories created by harmonious practises.
— овна -ovna feminine
— ович -ovich masculine
Based in Tāmaki Makaurau Auckland, OVNA OVICH was founded in 2012, drawing inspiration from the contrast of designer and director Marina Davis’s Eastern European and British heritage. Alongside her studies, Davis honed her skills at Central Saint Martins, gained experience in wardrobe with Peter Jackson, and worked as the head designer for Kowtow.
With a background in dancing and performance, Davis instinctively shapes the narratives of OVNA OVICH collections. These collections are presented as chapters — short stories crafted in small batches and released gradually throughout the year.
The roots of OVNA OVICH are deeply intertwined with Davis’s upbringing on a remote farm in the wild landscapes of the deep south of Aotearoa New Zealand. This upbringing significantly influences the brand’s ethos, emphasizing a commitment to creating environmentally and socially attuned clothing infused with a nonchalant elegance.
