OVNA OVICH is a celebration of compassionate, strong women.
— овна -ovna feminine
— ович -ovich masculine
An offshoot of a conceptual university project, OVNA OVICH was founded in 2012 and pays homage to the Eastern European heritage of designer and director Marina Davis. With a background in dancing and performance, this instinctively informs the narratives of OVNA OVICH collections, which are released as chapters; short stories that are designed in small batches and released steadily throughout a year.
A remote upbringing, surrounded by nature, influences the core of OVNA OVICH which is devoted to making environmentally and socially responsible clothing, through local production in Aotearoa New Zealand and the use of natural materials and sustainable practises.