OVNA OVICH is a clothing story created by harmonious practises for everyday life.

— овна  -
ovna  feminine       


 ович  -ovich  masculine 


An offshoot of a conceptual university project, OVNA OVICH was founded in 2012 and pays homage to the Eastern European heritage of designer and director Marina Davis. Davis cut her teeth at Central Saint Martins, working in wardrobe for Peter Jackson and as head designer of Kowtow.

With a background in dancing and performance, this instinctively informs the narratives of OVNA OVICH collections, which are released as chapters; short stories that are designed in small batches and released steadily throughout a year.

A remote farm upbringing surrounded by the wild nature in the deep south of Aotearoa New Zealand, influences the core of OVNA OVICH which from inception has been a devotion to making environmentally and socially responsible clothing with a nonchalant elegance.